This dashboard allows you to perform competitive analysis across three key areas: cost structure, market share and growth trends. View head-to-head comparisons of each line item in your income statement. Visualize your slice of the market versus your main competitors. And perform ad hoc analysis to see growth trends for you, your competitors, and the industry.

This profitability model allows you to create "what-if" scenarios by modifying sales growth rate and all other relevant accounts measured as a percentage of total sales. This example, built with fictitious data, depicts the most relevant accounts of a profit and loss statement, and shows the impact of changes on net income. The results change immediately, allowing you to create endless what-if scenarios.